The Peninsula News has some of the highest demo- graphics in the nation within its distribution area (25.6 square miles). The average household income is $153,798 and total average household effective buying income is more than $3.2 billion annually. The median home value for 2005 was close to $1.1 million with 85 percent of homes being owner-occupied. Thirty-three percent of adults are college graduates, and 35 percent have a post-graduate education or post-graduate degree.
The Peninsula News is published every Thursday. The weekly circulation is 13,600 on Thursday and a TMC (Total Market Coverage) of 22,600 once a month.