Haley Rosen is no stranger to the lack of media coverage women's sports receive.
Rosen, a 2011 Palos Verdes High graduate, played soccer at Stanford before heading overseas to play for Glasgow City in the Champions League. She also played professional soccer stateside for the Washington Spirit.
"At Stanford, we sold out games regularly, and when I was with the Spirit and in Scotland, both clubs had a great following," Rosen said. "The coverage just wasn't there."
Having toyed with the idea of having her own sports network for a while now, Rosen, who earned a master’s degree in communication from Stanford, recently launched Just Women's Sports.
Her goal: to have a digital media platform with the mission of creating equal representation of women in sports.
"We wanted to create the platform women's sports deserves," Rosen said. "Four percent of media coverage is dedicated to women's sports, and that doesn't nearly do it enough justice. "
As a young soccer fan, Rosen found she was only able to watch her favorite players, including Mia Hamm, either in the World Cup or the Olympics.
"Even though Mia was the greatest in the world, I could only see her play every few years. There wasn't any way for me to follow her career," Rosen said. "That didn't feel right as a kid, and it still doesn't today."
Rosen's goal is to focus on the amazing people that make up women's sports.
"Women's sports has the challenges, the stories and the interests," Rosen said. "There's a lot of parts that are unique—whether it be returning to play after childbirth, pay disparity or condescending coverage."
It's stories like those that Rosen wants to bring to the forefront of sports media coverage.
"There's so many untold stories that we're excited to share and bring into the spotlight," Rosen said.
The advisory board for Just Women's Sports includes a long list of Olympic medal winners and those who have been entrenched in sports for the better part of 30 years, including Kerri Walsh and Ronnie Lott.
"The people who are involved are the people who get it. They believe in women, and women's sports," Rosen said. "Sports are our culture. When we don't cover women's sports, we're missing out on a lot of stories and an awesome world."
Admittedly, Rosen thinks sports fans are just now starting to see a shift in women's sports. That change prompted her to take action.
"You're starting to see attendance and viewership up across women's sports, but the coverage just isn't there," Rosen said. "There's all the excitement, but the coverage has been non-existent."
The media spotlight did briefly shine this year on the U.S. Women's National Team. Star Megan Rapinoe and her teammates sued the national soccer federation for gender discrimination over equal pay with their men's team counterparts. Rapinoe even exchanged barbs with President Donald Trump during the World Cup game in July.
"You have a star (Megan Rapinoe) on the national team getting in a (verbal) fight with the president. That's good stuff," Rosen said. "They're able to celebrate and cause controversy. What I love about that team is they didn't try to be anything other than who they were.
"It was uncomfortable, and there was negativity, but there was a whole lot of excitement."
The Just Women's Sports network will put out a weekly newsletter, highlighting what Rosen feels is "everything you need to see."
"It will be a recap of the events going on, the highlights of the games worth watching and some articles," Rosen said.
Just Women's Sports has also partnered with BOOM, a podcast division, to create podcasts with professional female athletes. They've already gotten a few soccer stars to sign on as hosts.
"What I'm most excited about is giving people access to this world," Rosen said. "Sports are fun to follow, and there's a lot of amazing people in women's sports."
When asked where Rosen sees Just Women's Sports in five years, she said "we want this to be your No. 1 source for women's sports. We will have been instrumental in shifting the narrative in women's sports and bringing it more into the mainstream."
To sign up for the newsletter, go to JustWomensSports.com.